Let’s start out this blog article with a couple of questions …
What makes your business stand out from the crowd?
What are your strengths within your business?
When looking at the first question the truth is, the answer is YOU! You are what makes your business stand out from the crowd. The reason for that – this is your business – you have built it the way you see fit bringing all of your expertise and skills to the table towards growth and success.
Now let’s take a look at the second question. Your strengths. Take a little time here and jot down your top 2 strengths when it comes to business. Are you great at sales and can sell like nobody’s business?! Are your accounting skills exceptional so your record keeping is top-notch? Do you have brilliant creativity and love formulating new ideas for products and services within your firm? And the list can go on and on …
So now that we have established your strengths, it’s important to note that those are the areas you should be focusing the bulk, if not all, of your time and attention. These skills are the moneymakers for your business. These areas are probably exciting to you as you approach them on a daily basis. And that enthusiasm pushes you daily towards reaching your goals.
Now let’s step back and think of those areas of your business that, while you might not dread them you certainly see as weaknesses, and maybe you do face them with dread! Maybe sales is your strength, but maybe it’s not. But let’s face it in business it’s a must. How about that administrative work, is it piling up because detailed paperwork is certainly not strength of yours? How about follow up with prospective clients either by note or e-mail? Maybe writing is not your strength, and you are taking an extraordinary amount of time trying to find just the right words.
Ideally you want to spend time on those areas where you thrive because that is what will grow your business. Taking the time find just the right wording for that thank you note, when that does not come easy to you, is stealing your money-making time. Or if accounting isn’t your strength, trying to sort our accounts payable and receivable and balancing the books is not helping you grow your business.
So what’s the solution? Pull out those tasks that are not your expertise and delegate. Delegation does not necessarily mean hiring on a full-time person, although if you can and have enough work for that individual to do that’s great! It may mean hiring a virtual assistant, or a temp to handle those tasks that are not your specialty … but it’s the specialty of that virtual assistant! By spending the dollars to get those tasks done, you will free up time to do what you do best – and that extra time may ultimately yield a new account for you because you had the time to pursue it. Or that extra brainstorming time may lead to your next best product.
So take a little time and consider how you should be spending YOUR time. Choose to focus on what you do best, and delegate what you can. Choose wisely!